Urban culture in augmented social reality: conjunction versus disjunction

The objective is to assess the role of urban culture in formation and growth conjunctive-consolidation potential a modern city context augmented social reality. basis for article was sociological study conducted by authors 2020 three cities Belgorod region (Belgo-rod, Gubkin, Novy Oskol), which included: a) questionnaire survey population (N=500) based on quo-ta (by sex age), zoned multistage sampling; b) expert (N=30 experts); c) focus groups (urban youth, employees cultural institutions, media workers). Based study, revealed dynamic equilibrium between conjunctive disjunctive trends development culture. sphere has significant opportunities build-up potential, expressed acquisition citizens’ ability readiness mutual loyalty constructive interaction.